Our Q3 2023-24 data shows that we have achieved improvements and success across our services and that we have delivered successful outcomes for an increased number of service users. We have exciting plans to extend our services in the coming years so that we can support more people to live their lives free from gambling addiction.

Applications to date

Applications increased from 640 to 721 at the end of Q3, a rise of 13% compared to the same period in 2022-2023, and increased by 15% in Q3 alone compared to the same period in 2022-2023.

In the 18-24 age range, applications remained steady, continuing the theme that people are reaching out for support earlier than previously. We saw a slight reduction in applications in the 25-34 age group and a slight increase in the 45-54 age range.

Our applications continue to be diverse but we have a smaller percentage of people applying for treatment from certain ethnic groups than we would expect when compared to UK census data. We will strive to meet demand and ensure that our treatment is available to all.

Our client reach shows that people across the UK are accessing our treatment centres – which are mainly based in the West Midlands – reinforcing that we are the UK’s leading charity dedicated to providing support and treatment for gambling addiction.

A heat map of the UK and Ireland showing where applications had been received from during Q1-Q3 2023-2024
Application heat map Q1-Q3 2023-2024

Our collaborative work with others in the National Gambling Support Network and the wider treatment sector has led to an increase in referrals from other organisations. This helps us realise our vision of getting people the right treatment, in the right place, at the right time.

Pie chart showing referral source for applications to Gordon Moody for Q1-Q3 2023-2024
Application referral source Q1-Q3 2023-2024


The average time taken from application to decision dropped by 33% in Q1-Q3, compared to the same period in 2022-2023. This is due to a more efficient assessment and decision process and an increase in staffing to support the process.

Over 95% of applications were accepted, with those not accepted for treatment being referred to other services ensuring that we provide the right treatment options for all those who apply.

Over 845 pre-support one-to-one sessions we delivered at in Q1-Q3, along with 41 group sessions (on average one per week). Pre-treatment support is vital in holding clients until a bed space becomes available, but it is not a substitution for treatment.

Treatment outcomes

The average improvement of PGSI scores from the start to the end of treatment is 17.5 points for residential and 11.5 points for Retreat & Counselling (R&C). The improvement of CORE-10 scores from the start to the end of treatment are also very positive, with a 14-point improvement in residential and an 11-point improvement in R&C.


Our wrap-around programme continues to grow, with one-to-one sessions growing 38% across Q1-Q3, compared to the same period in 2022-2023. Engagement from our ex-service users continues to grow with 200 attending one-to-one sessions and 64 attending group sessions. On average, ex-service users spend 182 days in aftercare.

Full Q3 data report

The full Q3 data report is available here.

For further data insights, or to discuss collaborations or contributions, please contact Emma O’Reilly – Commercial Director.

Be part of something great

An affected other said:

“Thank you for all your help, time, guidance, knowledge, expertise, and compassion that you have given my son. As a mum watching my son in addiction, it was devastating. You have given him the best chance to lead a happy and normal life without addiction.”

Gordon Moody is growing! With more services launching to meet the increasing demand of people reaching out for support – we need your help.

From making donations to sharing our social media messages, there are loads of ways you can get involved to help people reclaim and rebuild their lives free from gambling addiction. Follow us on social: @GordonMoodyOrg.


Gordon Moody

Find out more about Gordon Moody

If you want to find out more about what we do, how you can help personally or support us as an organisation then please get in touch and we’ll send you updates with our latest information and news.

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