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 Working for you and with you

Our experienced and knowledgeable staff work across our residential programmes, outreach services, and central support services. 

Our programme managers and front-line staff come from a wide range of professional backgrounds, including psychology, counselling, addictions, housing, welfare, social work, health, the gambling industry, and lived experience. 

Our Senior Team ensures that the service is delivered professionally, effectively and efficiently, overseen by a Board of Trustees. 

The team brings an extensive range of experience spanning finance, HR, gambling, housing, prisons, residential care, substance misuse, business development, change management, organisational and workforce development, and corporate and clinical governance. 

All at Gordon Moody seek to raise awareness and build networks to improve the support available for those suffering from gambling harm and their families and significant others.

Central Team

A headshot image of Monica Shafaq smiling towards the camera.

Monica Shafaq – Chief Executive Officer

Monica is the CEO of Gordon Moody and joined the organisation in 2024.

She has been involved with the charity sector since 2010 and was previously the CEO of the national mental health charity, the Kaleidoscope Plus Group. Under her leadership, KPG was awarded a place on the Sunday Times Top 100 Companies to Work For every year since 2015 and attained Gold Investors in People accreditation.

Monica holds a MSc in Housing and before her time at KPG, spent several years working in the social housing sector.

She has a keen interest in football and holds a number of non-executive roles in the sector. She is a Non-Executive Director at Birmingham County Football Association, where she has lead responsibility for equality and mental health and chairs the Inclusion Advisory Group. She is also a member of the Premier League’s Equality and Diversity Panel and in February 2021, was appointed as one of the first women, and first women of colour, to the Professional Footballers Association Charity – now called the Players Foundation. She is also Vice Chair of the FA’s National Asian Inclusion Advisory Group.

Monica became a honorary member of the Leaders Council of Great Britain and Northern Ireland in recognition of leading a multi-disciplinary charity on firm ethical values. She is also a Non-Executive Director at Birmingham and Solihull Mental Health NHS Foundation Trust and was also appointed to the Manchester United Foundation board in 2023.

A headshot image of Jon Murray smiling towards the camera.

Jon Murray – Operations Director

Jon is our Operations Director who, after spending 13 years in the Royal Air Force Regiment, has over 18 years of experience within the addiction field.

He began his career in social care as a Criminal Justice Drug Worker in Walsall before occupying regional and national positions in management, volunteering, veterans programmes, business development, and senior leadership. He is particularly passionate about supporting the families and communities of the people Gordon Moody care for.

A headshot image of Emma O'Reilly smiling towards the camera.

Emma O’Reilly – Commercial Director

Emma is our Commercial Director and has over 20 years of marketing and commercial experience.

Having worked across education and financial services, Emma made the move into the third sector 10 years ago and is now keen to help support Gordon Moody’s development plans with her expertise in fundraising and engagement.

A headshot image of Julia Herdman smiling towards the camera.

Julia Herdman – Finance Director

Julia is a chartered accountant who has many years experience of working within professional practice and industry and joined Gordon Moody in July 2023.

She has previous experience working within the third sector and looks to bring her commercial expertise to Gordon Moody to help it in its next stage of development.

A headshot image of Lucy Bennett smiling towards the camera.

Lucy Bennett – HR Director

Lucy has been working within the HR profession for 20 years and is a fully chartered member of the CIPD.

Over the years, Lucy has undertaken roles within the public and private sectors via employers ranging from Accenture to the NHS and, in addition to generalist HR, has specialised in running graduate recruitment for several organisations. This is Lucy’s first role within the charity sector and having previously worked within both large funding and regulatory organisations, says that they have given her a very useful insight from the other side.

Lucy is also a trustee with the Thrive Education Partnership, who are a multi-academy trust consisting of five special needs academies, and provision overall for 800 children. Lucy has a passion for developing young people and supporting them into employment and has worked with EY Foundation in the past mentoring young people from disadvantaged backgrounds.

The best thing about HR for Lucy is the variety. “There’s no greater satisfaction than seeing people thrive at work.”

A headshot image of Sarah Forshaw smiling towards the camera.

Sarah Forshaw – Head of Service Development

Sarah is our Head of Service Development and has 18 years’ experience of working with people experiencing multiple levels of deprivation and complex needs across a range of services and disciplines, including prisons, charities and local authorities in clinical and non-clinical roles supporting young people, refugees and those experiencing barriers to treatment. Sarah believes in ensuring that the most up to date and effective services are provided to those who require it, in addition to being a passionate advocate for collaboration and co-production.

A headshot image of Alex Crawford smiling towards the camera.

Alex Crawford – Head of Treatment Services

Alex is our Head of Treatment Services and has been working in the field of addiction for over 15 years, starting out working within the prison environment before working across the UK with a wide range of service users across a range of addictions. Alex is passionate about the power of recovery and believes every person can make positive changes in their life.

In his downtime, Alex enjoys watching and playing sports, going to the cinema, reading and is a big fan of the zoo!

A headshot image of David Potts smiling towards the camera.

David Potts – Interim Head of Service Development

Dave has been working within the field of addiction for over 18 years and began his career working in residential rehab settings. He has since managed services in criminal justice, community treatment services, and residential rehab settings across the country within NHS services and third-sector organisations.

He enjoys change processes and developing teams and services to meet the needs of those accessing support, believing that we can always improve the way we to things. Dave is passionate about recovery and seeing people achieve what they wish to achieve.

Outside of work, Dave enjoys being with his children, going to the gym, and getting to the coast as much as possible.

A headshot image of Steph Shilton smiling towards the camera.

Steph Shilton – Affected Other Service Development Lead

Steph worked as a senior manager in the NHS for over 20 years and was a trustee for a mental health charity. She has lived experience as an affected other and has been a face and voice for loved ones at a national and international level.

She is also a qualified therapist and a board member of the Lived Experience Council, as well as a patron for football grassroots research at the Bristol University Research Hub. Steph has supported the parliamentary gambling harm all-party group and is a known public speaker in the gambling harm arena. Steph and her husband wrote a book about their gambling harms.

Outside of work, Steph is a grandmother of four, whom she loves spending time with, and also enjoys playing golf with her husband.

A headshot image of Rosalind Baker-Frampton smiling towards the camera.

Dr. Rosalind Baker-Frampton – Evaluation & Research Lead

Rosalind leads research collaborations, evaluates data, and identifies trends and patterns in the field of gambling harm. She has a PhD in Psychology from the University of Birmingham and has worked as a researcher and insight analyst for 10 years.

She analyses the efficacy of treatment programmes, identifies future trends in gambling harm, and presents insights to the academic and gambling treatment community. She develops research projects with academic and other partners, including the University of Lincoln, Kings College London, University of Gibraltar, and Bournemouth University.

A headshot image of Suzanne Jones smiling towards the camera.

Suzanne Jones – Finance Manager (Financial Accounts)

Sue is one half of the Finance Manager partnership and focuses on the financial accounts side of Gordon Moody. Having worked in Financial Services for 16 years, Sue made the change to the charity sector in 2019 and is continually impressed by the fantastic work done for the service users of Gordon Moody.

Outside of work, Sue can either be found crafting with her son or attending live music gigs.

A headshot image of Collette Hodgetts smiling towards the camera.

Collette Hodgetts – Finance Manager (Management Accounts)

Collette is one half of the Finance Manager partnership and focuses on the management accounts side of Gordon Moody.

A headshot image of David Hollingsworth smiling towards the camera.

David Hollingsworth – Lived Experience & Volunteer Lead

Dave has been with Gordon Moody for over sixteen years and spent his first fourteen years here as an outreach worker, helping clients acclimatise to life after treatment. For over eighteen months, Dave managed the Beckenham service. He loved the daily challenges this brings – helping the Beckenham staff team assist our clients in a welcoming and therapeutic environment whilst also developing the team to reach their individual goals. Being a part of a person’s recovery journey from first contact before admission, all the way through their stay with us, and hearing how they are doing after completing their treatment is a real joy for Dave.

Dave is now our Lived Experience & Volunteer Lead and manages our Alumni Project.

Outside of work, Dave has a passion for all things sports-related, and his mood is always lifted by a victory for Charlton Athletic or the England cricket team.

A headshot image of Danielle Dunn smiling towards the camera.

Danielle Dunn – Quality & Performance Lead

Danielle is our Quality & Performance Lead and has previously trained in counselling psychology.

She has worked within quality and quality management for over 10 years across a range of specialist services. Danielle developed numerous research projects within safety and welfare and is inspired by Gordon Moody’s vision and looks to grow and develop within the organisation.


Service managers

A headshot image of Harp Edwards smiling towards the camera.

Harp Edwards – Residential Treatment Manager (Women’s)

Harp is our Women’s Residential Treatment Centre Manager. Harp has come from a background of forensics, counselling and psychotherapy, working closely with individuals impacted by addictions, modern slavery and human trafficking, and mental health issues within communities, prisons and residential settings. Harp’s passion is to empower people to achieve their hopes and aspirations, and she enjoys nothing more than seeing people accomplish this through the support and compassion of herself and her team.

Harp has been with Gordon Moody since 2021 and has since developed and achieved the successful running of the first Gordon Moody Women’s Residential Treatment programme.

A headshot image of Jane Fahy smiling towards the camera.

Jane Fahy – Retreat & Counselling Service Manager

Jane has worked for Gordon Moody for over 14 years, starting as a counsellor on the male residential programme in Dudley. Jane found that working with this client group was both rewarding and stimulating and wanted to reach more people in need.

As the UK’s leading expert in working with problem gamblers, Gordon Moody noticed a significant gap in the treatment of women, and in 2015 created a service to meet the needs of women struggling with a gambling addiction by creating the Retreat & Counselling Programme. Jane is now incredibly proud to manage this innovative and effective programme, which has helped change hundreds of women’s lives over the last seven years. She looks forward to changing many more.

Gordon Moody

Find out more about Gordon Moody

If you want to find out more about what we do, how you can help personally or support us as an organisation then please get in touch and we’ll send you updates with our latest information and news.

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